A book by Lee Powell

You don't need a million views. You need five customers.

500 Views Is Enough — the book for business creators who are done chasing the algorithm and ready to make YouTube actually pay for itself.

Get the Book or read Chapter 1 free

You're playing the wrong game.

You've been publishing videos for months — maybe years. You know it's supposed to work. Clients tell you "I watched your stuff before I called." But the numbers don't add up. The views are low, the algorithm feels random, and every week you're back at the desk wondering what to film next.

Meanwhile, every YouTube guru is telling you to post daily, optimize your thumbnails, and "trust the process."

The game they're playing isn't the same game you're playing. They're building audiences. You're building a business. And the strategy for one will actively sabotage the other.

The math that actually matters.

This book makes one argument: a video with 500 views from the right people is worth more than a video with 500,000 views from the wrong ones.

$25k

from 500 views — if your average client is worth $5,000 and you convert 1% of viewers.

That's not a consolation prize. That's a better business than most full-time YouTubers run.

This book shows you how to stop measuring success by subscriber count and start measuring it by revenue. How to use video as trust infrastructure — not content for content's sake. And how to build a system where every video you've ever made keeps working for you, long after you hit publish.

This book is for you if:

You run a service business, consultancy, or coaching practice and you're using video to get clients — not to get famous.
You've published 30, 100, maybe 300 videos and you're not sure whether the effort is paying off.
You're tired of being told to "post consistently" by people whose business model is selling you a course about posting consistently.
You want a strategy that works with 500 views per video — not one that requires 50,000.

This book is not for you if you're trying to become a full-time YouTuber, monetize through ads, or build a personal brand for its own sake. There are good books for that. This isn't one of them.

What you'll walk away with.

The 500-view math

How to calculate exactly how many views you actually need to hit your revenue target. For most business creators, the number is shockingly low.

The four video types that matter

Authority, objection, story, and process. What each one does in your pipeline and why you probably have too many of one and not enough of another.

The hero video strategy

Why most of your revenue comes from a tiny handful of videos, how to identify which ones, and how to engineer more of them.

The discovery-trust-conversion pipeline

The three stages every viewer passes through before they become a client, and how to build content for each one.

The 90-day implementation plan

Different starting points depending on whether you have zero videos or five hundred. Specific actions, specific timelines.

About the author.

Lee Powell

Builds businesses using video as a distribution channel — not for fame, followers, or ad revenue. This book is the system behind that approach: how to make YouTube work as business infrastructure without chasing the algorithm or burning out on the content treadmill.

Get the book.

$19 Ebook · $29 Paperback

Buy Ebook — $19 Buy Paperback — $29

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Read Chapter 1 for free — "The 500-View Business." The chapter that breaks down why low-view videos can generate more revenue than viral ones.

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